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Halcyon Fitness — Paid Social Launch

On Track

Launch paid social acquisition for the new downtown location at a sub-$40 trial cost.

Client: Halcyon Fitness (Bree Novak)Deadline: Sep 27 (21 days)Team:MADP

14% complete by estimated hours · 1 done · 5 open

Why this score

2 signals detected. Each one is measured from your project data.

Fact
  • warning

    Milestone "Creative Approved" is 5 days out

    9 pts

    3 tasks under this milestone are still open.

  • warning

    1 team member over capacity

    5 pts

    Sarah Chen is at 119% (43h assigned vs 36h capacity)

Tasks

6 total

  • In progress

    Write 12 ad variations

    MASep 9
  • To do

    Design 8 creative assets

    SCSep 10
  • To do

    Build landing page

    DPSep 11
  • To do

    Pixel + conversion tracking setup

    DPSep 18
  • To do

    Campaign launch + monitoring

    DPSep 24
  • Done

    Audience + offer research

    MAAug 27

Milestones

  • Creative Approved

    Sep 11

    1/4 tasks done

Recent activity

  • Mia drafted ad variations 1-6

    Sep 6

This is a demo